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This character was developed by a third part and I needed to give life to it. The character was meant to communicate with the company’s representatives in a funny and ludic way. I developed a story and started to communicate with the target in a 1-to-1 language. The focus was to be very clear and understandable in each message they were sending.

Client: Imediata Services and Consulting | Field: Bank/Loans

Role: Design/Digital Strategy/Concept/Storytelling | Tools: Adobe Photoshop, Adobe Illustrator